What?

Graphic recording, also known as live visual note-taking, is the art of capturing spoken words in real-time through illustrations. Typically, these graphics are crafted on large foam boards, however, with the evolving digital landscape, illustrations are increasingly produced on tablets and projected onto screens within the room.

 

Employing visuals during presentations aids in creating mental bookmarks, making it easier for individuals to recall information. For instance, a drawing depicting a tower crane erecting a building's framework is more memorable than the phrase "build support." Research indicates that people retain 80 percent of what they see, 10 percent of what they hear, and 20 percent of what they read. Therefore, leveraging graphic recording maximizes information retention.

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Click here to learn the various ways to use a graphic storyteller.

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Why?

While information is crucial, comprehension and retention are paramount. Visuals enhance data retention, foster collective intelligence, and stimulate interest and engagement, facilitating a deeper understanding of content. Moreover, graphic recording serves to motivate employees by tapping into the brain's processing of visuals and emotions, eliciting excitement. By transforming complex information into digestible visuals, graphic recording simplifies comprehension and promotes active participation.

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Facilitating quick reactions from participants streamlines the feedback process. Individuals are more inclined to engage and provide feedback when information is presented visually, sparking their interest.

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When content is engaging, retention becomes effortless. Kate specializes in transforming mundane topics into captivating visuals. For instance, depicting "changing stock prices" as a piggy bank beside a line graph injects life into a conversation. Similarly, "inventory tracking" can be illustrated with a hand holding a magnifying glass to a barcode.

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Who? Hire a Graphic Recorder!

Kate's expertise is sought after by organizations worldwide. The visual language transcends linguistic barriers, making it an effective tool for global communication. Our clients range from government agencies and ad firms to educators and startups. Non-profits, Fortune 500 companies, and international conferences all leverage Kate's skills. The universal appeal of visual communication spans various industries, and we are dedicated to facilitating effective visual communication for all.