Case Study 05
Sturgeon Electric
Large format interactive displays as an activation for your tradeshow, expo, or conference
Stand Out with Something Different, An Activation to Remember
This display is 9 feet high and 12 feet wide, grabbing the attention of tradeshow attendees. Participants were entered into a drawing for an Apple watch in exchange for valuable feedback that would transform the way that Sturgeon Electric does business and better serves their customers.
Interactive Activity
The booth attendants encouraged their customers and prospective customers to answer carefully-crafted prompt questions. Kate worked with the client to determine the best questions considering tradeshow theme, opportunities to serve their customers better, and understanding the current landscape in the industry.
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Participants wrote on sticky notes that Kate synthesized and visualized in real time. They love seeing their ideas hand-drawn big and beautiful.
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The final product are high-resolution images that you can distribute out to participants and put in PowerPoint decks and on socials.
Communication Pieces and Marketing Materials
Not only is this a fun live activation, but it's a take-away and can be put on socials and in your newsletters. Generate buzz, get people engaged, and give them something to take with them....it doesn't hurt to give out a prize as incentive!
Re-engage with Different Questions Year After Year
The first year at the tradeshow was so successful that we re-engaged. Participants even said, "I am so glad you're back! I loved this last year."
